While at YouTube, I was part of a small team dedicated to onboarding celebrities to the YouTube platform. We worked with talent and their management to build content distribution strategies that matched their overall business objectives. Outside of maintaining the highest partner adoption rate every quarter I was on the team, I was involved in many notable projects, including:

• Lead effort with Global Sales team to host workshop “Ads and Influencers” that introduced celebrities directly to brands in order to drive video ad sales revenue for Google and acquire sponsorship money for content creation on behalf of the creators. Brands in attendance included Revolve, Purple, MeUndies, Fabletics, Kopara Beauty, and more.

• Built business case and secured $50k budget to host a two day workshop for “audio first” creators. Those in attendance (including grammary award winning producers Illmind and DSmith) spent two days learning growth strategies for their channels while meeting with over 7 product teams that gathered valuable creator feedback to further optimize product.

• Winner of Y-Prize 17’ - Once a year YouTube lets any one at the company pitch an idea to executive leadership, and they choose one idea to adopt. In 2017 myself and two colleagues developed a strategy to build earned media awareness by capitalizing on the audience that many of the influential creators and celebrities visit the offices carry. We proposed specific plans to introduce elements all around campus that encouraged creators to take photos and share them online and by tagging their location and the company, thereby generating earned media.