Google

I had two roles while at Google. My first role was as an Account Strategist where I managed sales pipelines and adwords campaign strategies for a book of over 250 clients. In this role I developed a deep understanding of paid and programatic advertising leveraging Google’s ecosystem of tools including Adwords, and Google analytics. Though this knowledge I was able to drive success for a number of partners, like Avomeen Analytical Services where optimization of paid campaign structure, implementation of new creative, and strategic budget increases lead to 33% increase in leads QoQ and $1.08 million incremental annual revenue. While maintaining top 15 ranking globally in target attainment, I invested more in my love for video advertising. I worked on a team that was tasked with scaling knowledge of paid video strategies across the Global Sales Organization; resulting in a 48% increase in organization revenue attainment, and 117% increase in target adoption rates related to video.

After two quarters of being top 5 globally in points and revenue attainment I made an upward move to a more aggressive sales team where I drove $1.375M in-quarter revenue across 9 deals driving 225% quarter over quarter managed revenue growth. After a quarter of strong performance, I accepted a role on the Celebrity Partnerships Team at YouTube.

Mike Tyson

Developed and executed omi-channel strategies for all owned and operated digital channels including Facebook, Twitter, YouTube, Instagram and MikeTyson.com resulting in
- 1.3 Billion Impressions (+100% YoY)
- +2.5 Million Followers in 2019 (+25% YoY)
- 45 Million Engagements in 2019 (+56% YoY)
- 4.7% Engagement Rate Per Impression (+10% YoY)
- 70% increase in earned media mentions in 2019
- Over 500k YouTube Subscribers gained in 9 months (+482% YoY)
- 30 Million YouTube Video Views (+502% YoY)
Participated in business development efforts resulting in the establishment of 6 new revenue streams in 2019
Managed creative and distribution strategy behind 5 brand sponsorships totaling over $2.5M
Lead project development and go-to-market strategy for new miketyson Ecommerce strategy set to launch 2020.

YouTube

While at YouTube, I was part of a small team dedicated to onboarding celebrities to the YouTube platform. We worked with talent and their management to build content distribution strategies that matched their overall business objectives. Outside of maintaining the highest partner adoption rate every quarter I was on the team, I was involved in many notable projects, including:

Lead effort with Global Sales team to host workshop “Ads and Influencers” that introduced celebrities directly to brands in order to drive video ad sales revenue for Google and acquire sponsorship money for content creation on behalf of the creators. Brands in attendance included Revolve, Purple, MeUndies, Fabletics, Kopara Beauty, and more.
Built business case and secured $50k budget to host a two day workshop for “audio first” creators. Those in attendance (including grammary award winning producers Illmind and DSmith) spent two days learning growth strategies for their channels while meeting with over 7 product teams that gathered valuable creator feedback to further optimize product.
Winner of Y-Prize 17’ - Once a year YouTube lets any one at the company pitch an idea to executive leadership, and they choose one idea to adopt. In 2017 myself and two colleagues developed a strategy to build earned media awareness by capitalizing on the audience that many of the influential creators and celebrities visit the offices carry. We proposed specific plans to introduce elements all around campus that encouraged creators to take photos and share them online and by tagging their location and the company, thereby generating earned media.

Sommer Ray

Designed go-to-market content and channel development strategy for Sommer’s YouTube channel resulting in
- +1 Million Subscribers in 8 Months
- 700k Average Video Views
- Enablement of new ecommerce revenue pipeline
- Granting of gold and platinum play-buttons for reaching subscriber milestones

Dennis Rodman

Regain control of owned and operated channels from 3rd parties and shift content strategy based on detailed audience analysis
Performed audience and brand analysis to develop content distribution strategies
Coordinate development of sponsorship creative to ensure delivery of promotional assets. to brands; and enable distribution of content across owned and operated channels
Develop creative assets for use on owned and operated channels.

Hotboxin Podcast w/ Mike Tyson

Developed, managed, and reported on full omni-channel content distribution strategy across all owned and operated channels, resulting in:
- 7+ Million Audio Downloads
- 30+ Million video views
- 600k+ Subscribers gained
Developed, executed, and reported on alternative monetization strategies including the bundling of ad placements, brand merchandise, and Google ad placements.
Leveraged proprietary data sets and third party listening tools to map audience and consumer journey and track performance against important metrics (see video of dashboard I built on this page)
Collaborated with Head of Content and Head of Audio to develop brand messaging and consistency across published and derivative content.
Managed partner ad sales agency and developed pipeline of AVOD and audio sponsorships.
Developed, published, and reported on content for owned media channels resulting in
- +200k followers gained in 9 months
Launched and managed Ecommerce merchandise strategy.
Assisted in the booking of guest talent when needed

JuJu Smith Schuster

Within 5 months, by leveraging platform best practices and using strategies I helped build for cross promotional efforts, Juju Smith-Schuster was able to expand his fanbase across both the athletic and gaming communities. Juju gained over 400k subscribers in the first three months of launching and was able to leverage new influence to land major sponsorship deals with Hyper-X Gaming and Pizza Hut.

Tyson Ranch