Developed and executed omi-channel strategies for all owned and operated digital channels including Facebook, Twitter, YouTube, Instagram and MikeTyson.com resulting in

• 1.3 Billion Impressions (+100% YoY)

• +2.5 Million Followers in 2019 (+25% YoY)

• 45 Million Engagements in 2019 (+56% YoY)

• 4.7% Engagement Rate Per Impression (+10% YoY)

• 70% increase in earned media mentions in 2019

• Over 500k YouTube Subscribers gained in 9 months (+482% YoY)

• 30 Million YouTube Video Views (+502% YoY)

Participated in business development efforts resulting in the establishment of 6 new revenue streams in 2019

Managed creative and distribution strategy behind 5 brand sponsorships totaling over $2.5M

Lead project development and go-to-market strategy for new miketyson Ecommerce strategy set to launch 2020.