• CONTACT
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Ben Mason

  • CONTACT
  • Create
  • Concepts

Hotboxin Podcast w/ Mike Tyson

  • Developed, managed, and reported on full omni-channel content distribution strategy across all owned and operated channels, resulting in:

    • 7+ Million Audio Downloads

    • 30+ Million video views

    • 600k+ Subscribers gained

  • Developed, executed, and reported on alternative monetization strategies including the bundling of ad placements, brand merchandise, and Google ad placements.

  • Leveraged proprietary data sets and third party listening tools to map audience and consumer journey and track performance against important metrics (see video of dashboard I built on this page)

  • Collaborated with Head of Content and Head of Audio to develop brand messaging and consistency across published and derivative content.

  • Managed partner ad sales agency and developed pipeline of AVOD and audio sponsorships.

  • Developed, published, and reported on content for owned media channels resulting in

    • +200k followers gained in 9 months

  • Launched and managed Ecommerce merchandise strategy.

  • Assisted in the booking of guest talent when needed