Developed, managed, and reported on full omni-channel content distribution strategy across all owned and operated channels, resulting in:
7+ Million Audio Downloads
30+ Million video views
600k+ Subscribers gained
Developed, executed, and reported on alternative monetization strategies including the bundling of ad placements, brand merchandise, and Google ad placements.
Leveraged proprietary data sets and third party listening tools to map audience and consumer journey and track performance against important metrics (see video of dashboard I built on this page)
Collaborated with Head of Content and Head of Audio to develop brand messaging and consistency across published and derivative content.
Managed partner ad sales agency and developed pipeline of AVOD and audio sponsorships.
Developed, published, and reported on content for owned media channels resulting in
+200k followers gained in 9 months
Launched and managed Ecommerce merchandise strategy.
Assisted in the booking of guest talent when needed